BIAM 500 Week 3 Complete Work DeVry
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BIAM 500 Week 3 Complete
Work DeVry
BIAM 500
WEEK 3 TEXT MINING AND SOCIAL MEDIA ANALYSIS
Read the end-of-chapter application case “BBVA Seamlessly
Monitors and Improves its Online Reputation” at the end of Chapter 7 in the
textbook, and answer the following questions.
1. How
did BBVA use text mining?
2. What
were BBVA’s challenges, and how did BBVA overcome them with text mining and
social media analysis?
3. In
what other areas do you think BBVA could use text mining?
BIAM 500
Week 3 Lab
Rubric-500
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Week 3 Lab Rubric-500
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Criteria
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Ratings
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Pts
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This criterion is linked to a
Learning OutcomeStep 1: Analysis
of Simple Six-vertex Network
Provide a NodeXL-based workbook that
contains analysis of simple six-vertex network. Network vertices and edges
entered correctly; directed network graph displayed with vertices labeled,
color-coded by gender, and sized by in-degree.
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25.0 pts
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This criterion is linked to a
Learning OutcomeStep 2: Capture
and Analyze Twitter Feed
Provide a NodeXL-based workbook that
contains analysis of simple six-vertex network. Network vertices and edges
entered correctly; directed network graph displayed with vertices labeled,
color-coded by gender, and sized by in-degree.
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25.0 pts
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This criterion is linked to a
Learning OutcomeStep 3: Opinion
Paper
Write a one-page paper explaining
your findings and making recommendations. Paper is in APA format, free of typographical,
spelling, and grammar errors, and clearly states appropriate findings and
recommendations from the analysis. Paper includes a list of 10 specific key
influencers with the reason why each was chosen.
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20.0 pts
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Total
Points: 70.0
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