BIAM 500 Week 6 Complete Work DeVry
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BIAM 500
Week 6 Complete Work DeVry
BIAM 500
WEEK 6 DATA MINING
Read the
end-of-chapter application case “Coors Improves Beer Flavors with Neural
Networks” at the end of Chapter 6 in our textbook, and respond to the following
questions.
1. Why
is beer flavor important to Coors’ profitability?
2. What
is the objective of the neural network used at Coors?
3. Why
were the results of Coors’ neural network initially poor, and what was done to
improve the results?
4. What
benefits might Coors derive if this project is successful?
5. What
modifications would you make to improve the results of beer flavor prediction?
BIAM 500
Week 6 Lab
Rubric-500
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Week 6 Lab Rubric-500
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Criteria
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Ratings
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Pts
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This criterion is linked to a Learning
OutcomeStep 1: Load and Prepare Data
Workbook contains worksheets for the OldCustomer and
NewCustomer data sets. Age column was added to both sheets with formula to calculate
customer age. CustomerClassification column was added to both sheets, with
formula to determine customer classification on the OldCustomers sheet only.
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15.0 pts
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This criterion is linked to a Learning
OutcomeStep 2: Define the Training/Testing and
Prediction Data Sets
A training and testing data set is defined based on the
OldCustomer data, and a prediction data set is defined based on the
NewCustomer data. Variable types are set appropriately for both data sets.
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15.0 pts
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This criterion is linked to a Learning
OutcomeStep 3: Train and Test Neural Network
Neural network is trained based on the training and
testing data set, and tested using a randomly selected sample of 20% of the
cases. Individual case test results are in the OldCustomers sheet, and
summary results are in the Lab6_yourlastname_Summary workbook.
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15.0 pts
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This criterion is linked to a Learning
OutcomeStep 4: Predict Classifications for New
Customers
Predicted classifications generated by the neural network
are recorded in the NewCustomers sheet.
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15.0 pts
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This criterion is linked to a Learning
OutcomeStep 5: Write Opinion Paper and Submit
Paper is in APA format, free of typographical, spelling,
and grammar errors, and clearly states appropriate findings and
recommendations from the analysis. Findings and recommendations are relevant
to the strategic objective and are supported by the dashboard.
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10.0 pts
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Total Points: 70.0
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