BUS 402 Week 8 Assignment 2 Expanding Your Business
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BUS 402 Week 8 Assignment 2
Expanding Your Business
Due Week 8 and worth 240 points
Referring to the same business you either
started or purchased in the first assignment, write a 6-8 page paper in which
you:
- Outline a financial plan for your small business.
- Develop a guerrilla marketing strategy for your small business.
- Discuss the most appropriate location for a second store (an actual
street address). Explain your reasoning.
- Outline a plan for securing sources of debt financing for your
second store.
- Include at least two (2) references outside the
textbook.
Your assignment must follow these formatting
requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with
one-inch margins on all sides; references must follow APA or
school-specific format. Check with your professor for any additional
instructions.
- Include a cover page containing the title of the
assignment, the student’s name, the professor’s name, the course title,
and the date. The cover page and the reference page are not included in
the required page length.
The specific course learning outcomes
associated with this assignment are:
- Describe and analyze the necessary activities and key decisions to
start a small business.
- Analyze the key financial management considerations in operating a
small business.
- Develop a guerrilla marketing strategy for a small business.
- Analyze the role of pricing, credit, and equity financing in
defining a business strategy.
- Use technology and information resources to research issues in
small business management.
- Write clearly and concisely about small business
management using proper writing mechanics.
Grading for this assignment will be based on
answer quality, logic/organization of the paper, and language and writing
skills.
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