CIS 500 Week 4 DQ Cybersecurity STR
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CIS 500 Week 4
Discussion
Cybersecurity (20
points)
You may have noticed
that when you look at products on a search engine, that same product appears as
an advertisement in your social media and other sites you visit. Many search
engines provide advertisers with tools for evaluating the impact of different
keywords or phrases. These tools typically “track” user behavior patterns and
associate products for sale by companies that subscribe to and pay for their
services to help identify potential customers. On the other hand, there are
also ad-blockers that block this type of communication.
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What constraints, if any,
should be applied to this practice? Do not repeat ideas that have been posted
by other students.
·
If you are the CIO or
an executive manager at a small company that depends on this type of
advertising to generate revenue, how might this affect your feelings toward the
technology?
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