CARD 405 Week 3 Complete DeVry

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CARD 405 Week 3 Discussions

WEEK 3: MARKETING YOURSELF

As the Crafting Your Personal Brand Workbook highlights, developing a brand

• helps you focus on the value you bring to employers and identifies the unique traits you bring to the workplace;
• delivers an authentic message to hiring managers around your career goals and depicts who you are as a professional;
• enables employers to see not only the skills you have, but also the unique personality and character traits you have to offer; and
• helps you define how your vision for the future aligns with the long-term business objectives of the hiring organization, effectively elevating your status from commonplace commodity to one-of-a-kind package.

Take a moment to describe your professional strengths and make an argument for why they are important.

WEEK 3: INFORMATIONAL INTERVIEW

Different from a job interview, an informational interview is a conversation you arrange with someone who works in a field or company that interests you. The purpose of this type of interview is to help you explore an industry, organization, or job title. You may ask questions focused on how to break into an industry, what a career in that field or organization is really like, and whether it fits your skills and interests. Since you are not seeking a job offer, think of informational interviewing as a way to gather information and to prescreen a potential job, industry, or company.

Take a moment to review the Information Interviewing Guide, pulled from the My Compass to My Career (MCMC) portal, found here (Links to an external site.)Links to an external site.. Discuss some of the benefits of conducting an informational interview.

CARD 405 Week 3 ELEVATOR SPEECH

This week, you will be creating an elevator speech that you can use to market yourself to potential employers. A key component to any job search is the ability to develop your brand. The steps for this assignment are listed below.

Part 1: Craft Your Brand

• For this assignment, you will need the following documents pulled from your My Compass to My Career portal.
• Crafting Your Personal Brand Workbook(Links to an external site.)Links to an external site.
• Crafting Your Personal Brand Worksheet(Links to an external site.)Links to an external site.
• Elevator Pitch Guide(Links to an external site.)Links to an external site.
• Use these guides to develop your targeted brand message and an elevator speech.

Part 2: Record Your Elevator Speech

• Now that you created your elevator speech, it is important to practice saying it. To help you do this, you will need to utilize the InterviewStream tool found on the My Compass to My Career site.
• To do this, complete the following steps.
• Log into the My Compass to My Career site. The instructions for locating this site are found on the Week 1 Assignments page, if needed.
• Click on the three dots at the top left-hand side of the page.
• Select the InterviewStream tab.
• Under Practice Interview Skills, click the Click Here tab.
• You should now be in InterviewStream. This is the user guide(Links to an external site.)Links to an external site. for this site.
• When you are ready, select Conduct Interview.
• You will want to click on the Custom Interview option.
• Search for and select the Tell Me About Yourself question.
• Once this question is in the Selected Question box, hit the Start My Interview button.
• When the question is asked by the interviewer in the recording, provide the interviewer with your elevator speech.
• You can rerecord this message as many times as you need to get it right.
• Once you are happy with your results, copy the public link and paste it into the Comment section for review by your professor. You should also attach a copy of your completed Crafting Your Personal Brand Worksheet.

Please note that you will need to dress professionally for this recording.

Don’t forget to submit your assignment.

The grading rubric for this assignment is listed below.

Note: Once you complete your Elevator Pitch, upload your video to the discussion are next week, where you will receive guided feedback from your peers and professor to continue to develop your elevator pitch and professional communication skills.

eProfile Assignment		Points
Part 1: Crafting Your Brand	Crafting Your Personal Brand Worksheet: The five required questions are addressed and a minimum of two to three sentences are used to respond (five questions at 5 points each).	25
Part 2: The Elevator Speech	Eye contact was made with the camera.	13
	Student was dressed professionally.	13
	The message was no longer than 90 seconds.	13
	Student spoke clearly and distinctly and mispronounced no words.	13
	Speech had a “twinkle factor” (i.e., came off as professional and personable).	13
Total

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