MGT 599 Capstone Course for MS in Management STR
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MGT 599 Capstone Course for MS
in Management STR
MGT 599 Week 1 Discussion
“Strategy
Foundations”
Read the article titled “Five Questions
That Make Strategy Real” located at https://www.linkedin.com/pulse/five-questions-make-strategy-real-jack-welch
. Read the article titled
“Eight Maxims of Strategy”, located here
. From the two articles,
specify the main differences between strategy and tactics. Provide support for
your response.
Compare and contrast the main
characterization of strategy that both Welch and Sir Liddell-Hart present
in their respective articles. Next, from Sir Liddell-Hart’s article,
select one of the eight maxims of strategy and provide a real business world
example which reflects the maxim you selected. Provide rationale to support
your reasoning.
MGT 599 Week 2 Discussion
“Strategic
Value Analysis”
Read the article titled “2016 Oil and Gas
Trends”,located at http://www.strategyand.pwc.com/trends/2016-oil-and-gas-trends
. Next, argue for or
against this statement: Acompany should determine its goals and
values before performing an industry analysis”. Explain your reasoning– you may
use examples from other industries as wellto support your response.
Examine the main different types of values
that a company could seek to maximize. Give your opinion as to whether or not a
company should maximize its profits or social good, when these two (2) are in
conflict.Provide a rationale and / or a real-world example to support your
response.
MGT 599 Week 3 Discussion
“Game
Theory and Segmentation”
Read the article titled “Game Theory” at http://www.econlib.org/library/Enc1/GameTheory.html
. In the article, the
authors discussed a classic case of game theory (zero-sum games) of the Prisoner’s
Dilemma (PD). There are many variations of this game in use. Suggest the manner
in which organizations could apply PD to their business’ strategy formulation.
Provide support for your response.
Refer to “Case 11 Ford and the World
Automobile Industry in 2015” located in the “Excess Capacity” section, page 542
in your textbook, or use the Internet to research two to three (2-3) articles
on the North American automobile and its market segments. Next, analyze the key
ways that segmentation provides a competitive advantage or disadvantage to the
North American automobile. Provide a rationale for your response.
MGT 599 Week 4 Discussion
“Organization
Structure”
Per the textbook, there are many possible
structures that an organization can adopt. Give your opinion on the significant
ways that an organization’s structure affects the organization’s ability to
adapt to strategy initiatives. Provide a rationale and / or a real- world
example to support your response.
Per the textbook, strategy is concerned
with matching a firm’s resources and capabilities to the opportunities that
arise in the external environment. Resources sometimes can be a constraint to
an organization. Speculate on the role of stakeholders in resource
identification in order for value creation and establishing competitive
advantage for an organization. Support your response.
MGT 599 Week 5 Discussion
“Competitive
Advantages”
One staple of consulting is to advise
clients to so-called “re-invent” themselves. Suggest the fundamental ways in
which innovation matures a company. Provide a rationale and / or a real-world
example to support your response.
It is well known that Apple has
successfully established itself as the market leader in smartphones with its
iPhone. Use the two primary dimensions (i.e., cost advantage and
differentiation advantage) to recommend a strategy for Apple to sustain its
competitive advantage in this market. Provide a rationale for your response.
MGT 599 Week 6 Discussion
“Change
Management”
Read the article titled “10 Principles of
Change Management” at http://www.strategy-business.com/media/file/resilience-04-15-04-rebrand.pdf
. In the article, the
authors advocated for diagnosing an organization’s culture (i.e., 8. Address
culture explicitly), often considered the most difficult aspect to evaluate
when diagnosing organizations. Speculate on at least two (2) challenges that
business leaders might face when diagnosing organizational culture during
substantial business transition within a company. Propose key strategies to
mitigate the challenges in question and support your response.
From the article, select one (1) principle
that you mostly agree with and examine its fundamental strengths and
weaknesses. Include one (1) example or scenario in which you could apply the
chosen principle to support your response.
MGT 599 Week 7 Discussion
“Competitive
Advantage”
Per the textbook, technology is a key
driver of change and an important source of competitive advantage in business
environments. Examine the overall manner in which an enterprise could exploit
the opportunities that technology offers in order to establish or sustain a
competitive advantage. Include a real-world example to support your response.
Use the Internet or Strayer Library to
research two to three (2-3) articles on soda wars among American soft drink
manufacturers, primarily between Coca-Cola and Pepsi. Next, propose a strategy
that one (1) of the soft drink manufacturers could use to increase its
competitive advantage. Provide a rationale for your response.
MGT 599 Week 8 Discussion
“Vertical
Integration”
Use the Internet or Strayer Library to research
two to three (2-3) articles on Standard Oil Co. Inc. and the related vertical
integration. Analyze the rationale for the so called “Trust-busting” Standard
Oil apart. Examine the main advantages and disadvantages of “Trust-busting”.
Support your response.
From Part 1 of this discussion, assess the
value that the vertical integration have created or will create for Standard
Oil Co. Inc. Support your response.
MGT 599 Week 9 Discussion
“Diversification”
Read the article titled “Breaking Down
the Ansoff Matrix”, located at http://www.atlbusinessjournal.com/?p=1481
.
In the article, the author discussed four
(4) different types of product-market strategies: Market penetration, Market
development, Product development, and Diversification. Select one (1 ) of these
strategies that you would use for future growth of a business, and examine the
main advantages and disadvantages of the selected strategy. Provide an example
or scenario to support your response.
It is well known that diversification
across a portfolio sometimes can be challenging. Propose one to two (1-2)
overall diversification strategies that you would use in order to improve
operating excellence. Provide a rationale for your response.
MGT 599 Week 10 Discussion
“Diversification”
Read the article titled “Breaking Down
the Ansoff Matrix”, located at http://www.atlbusinessjournal.com/?p=1481
.
In the article, the author discussed four
(4) different types of product-market strategies: Market penetration, Market
development, Product development, and Diversification. Select one (1 ) of these
strategies that you would use for future growth of a business, and examine the
main advantages and disadvantages of the selected strategy. Provide an example
or scenario to support your response.
It is well known that diversification
across a portfolio sometimes can be challenging. Propose one to two (1-2)
overall diversification strategies that you would use in order to improve
operating excellence. Provide a rationale for your response.
MGT 599 Week 11 Discussion
MGT 599 Week 3 Project Deliverable 1
MGT 599 Project
Deliverable 1: Strategy Development
Due Week 3 and worth 150 points
The intent of the Capstone project is for you to use the same
case / company throughout the course. Select one (1) out of the three(3)
recommended cases listed below. Each case is located in the Cases to Accompany
Contemporary Strategy Analysis section of the textbook.
The recommended cases are:
Case 8 BP: Organizational Structure and
Management Systems
Case 10: Chipotle Mexican Grill, Inc.:
Disrupting the Fast‐food
Business
Case 13: Tesla Motors: Disrupting the Auto
Industry
You may also use Internet and / or Strayer Learning Resource
Center to research articles on your chosen case or company.
Based on the case, you will perform an industry analysis and
develop a strategy for the CEO of your chosen company to help shape the
company’s future.
Write a three to five (3-5) page paper in which you:
Define strategy and examine how the
definition of strategy fits your chosen company and its situation. Support your
response.
Summarize the main strategies that your
chosen company’s management took leading up to this company’s recent
development.
Identify your chosen company’s industry and
determine its main competitors. Next, select two to three (2-3) strategies that
the competitors use, and analyze whether or not the selected strategies are
successful. Support your response.
Perform an industry analysis for the CEO of
your chosen company in order for him / her to develop strategy for the company.
Next, evaluate the company’s current standing in this industry taking into
account the company’s resources and capabilities.
Propose at least three (3) performance
goals for the company for the next one (1) and five (5) year period
respectively. Provide a rationale for your response.
Use at least three (3) quality references. Note: Wikipedia and other Websites
do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New
Roman font (size 12), with one-inch margins on all sides; citations and
references must follow APA or school-specific format. Check with your professor
for any additional instructions.
Include a cover page containing the title
of the assignment, the student’s name, the professor’s name, the course title,
and the date. The cover page and the reference page are not included in the
required assignment page length.
The specific course learning outcomes associated with this
assignment are:
Demonstrate an understanding of the need
for strategy and methods for developing a business strategy within an
organization.
Apply analytical, technical, and research
skills to assess and measure the value of organizations.
Use technology and information resources to
research issues related to business strategic management.
Write clearly and concisely about topics
related to business strategic management using proper writing mechanics and
technical style conventions.
MGT 599 Week 5 Project Deliverable 2
MGT 599 Project
Deliverable 2: Innovation and Competitive Analysis
Due Week 5 and worth 150 points
From the same case that you have chosen for Deliverable 1, you
will advise the CEO on ways forward for the company. In addition, you will
examine the competitive environment, and discuss frameworks for evaluating
various strategies for the company.
Write a three to five (3-5) page paper in which you:
Use a framework of your choice (e.g.,
Porter’s Five Forces of Competition from the textbook) to perform a competitive
analysis of the company’s industry. Support your response.
Select at least two (2) innovative and
technology trends that the company or its competitors introduced. Next, examine
the feasibility and expected market impact of the trends you selected. Provide
a rationale for your response.
Assess the company’s situation (e.g., its
capabilities, resources, etc.) regarding its recent development. Provide
support for your response.
Give your opinion as to whether the
company’s organizational structure supports or impedes its ability to innovate
and be a successful company. Justify your answer.
Use at least three (3) quality references. Note: Wikipedia and other Websites do
not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New
Roman font (size 12), with one-inch margins on all sides; citations and
references must follow APA or school-specific format. Check with your professor
for any additional instructions.
Include a cover page containing the title
of the assignment, the student’s name, the professor’s name, the course title,
and the date. The cover page and the reference page are not included in the
required assignment page length.
The specific course learning outcomes associated with this
assignment are:
Examine competitive analysis strategies
through the use of frameworks.
Demonstrate an understanding of
organizational structures by examining decision making approaches and
developing the ability to implement business strategy.
Use technology and information resources to
research issues related to business strategic management.
Write clearly and concisely about topics
related to business strategic management using proper writing mechanics and
technical style conventions.
MGT 599 Week 7 Project Deliverable 3
Project Deliverable 3:
Exploiting Innovation
Due Week 7 and worth 150 points
From the same case that you have chosen for Deliverables 1 and
2, you will determine the company’s top advantage(s) and recommend alternative
strategies that the company could take in order to beat its competitors.
Write a three to five (3-5) page paper in which you:
Evaluate the importance of innovation for
the long term survival for your chosen company as well as the industry that
your chosen company fits in. Next, recommend an overall strategy in order to
foster innovation in your chosen company. Provide a rationale for your
response.
Speculate on how you would expect the
industry to evolve over a period of five (5) and ten (10) years, based on your
analysis on the innovative and technology trends from Project Deliverable 2.
Provide a rationale for your response.
Determine your chosen company’s top
advantage(s) over its competitors. Justify your answer.
Determine two or three (2-3) strategies that
the company could use to exploit its innovation breakthroughs, using the top
advantage(s) that you determined in Question 3. Analyze the main advantages and
disadvantages of each strategy.
Recommend one (1) of the strategies that
you determined for the company, and suggest how pursuing that strategy would
exploit the company’s advantages over its competitors and minimize its key
weaknesses. Provide a rationale for your response.
Use at least three (3) quality references. Note: Wikipedia and other Websites do
not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New
Roman font (size 12), with one-inch margins on all sides; citations and
references must follow APA or school-specific format. Check with your professor
for any additional instructions.
Include a cover page containing the title
of the assignment, the student’s name, the professor’s name, the course title,
and the date. The cover page and the reference page are not included in the
required assignment page length.
The specific course learning outcomes associated with this
assignment are:
Determine competitive advantage strategies
that fit an organization.
Assess methodologies and approaches to
adapting organizations for the changing strategic environment.
Analyze competitive forces across dynamic
and mature environments.
Use technology and information resources to
research issues related to business strategic management.
Write clearly and concisely about topics
related to business strategic management using proper writing mechanics and
technical style conventions.
MGT 599 Week 9 Project Deliverable 4
MGT 599 Project
Deliverable 4: The Organization’s Response to Change
Due Week 9 and worth 150 points
From the same case that you have chosen for Deliverables 1 to 3,
you will advise the CEO on how best to position his organization to be
responsive to change in order to take advantage of the strategies you have
recommended.
Write a six to eight (6-8) page paper in which you:
Give your opinion as to whether your chosen
company’s industry is maturing or declining, based on its evolution history.
Justify your answer.
Use Porter’s National Diamond to evaluate
the relative main advantages and disadvantages of vertical integration versus
outsourcing for the company. Support your response.
Use the Boston Consulting Group’s
growth-share matrix to evaluate the company’s strategic position as of 2013. Note: Refer to Figure 14.2 “The BCG
Growth-share Matrix”, located on page 369, chapter 14 of the textbook.
Suggest one (1) approach for the CEO to
adopt in order to implement the strategies that you recommended in Project
Deliverable 3. Include the main changes in decision-making style, main changes
in planning structure, and measures of success in your recommendation. Provide
a rationale for your response.
Use at least three (3) quality references. Note: Wikipedia and other Websites do
not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New
Roman font (size 12), with one-inch margins on all sides; citations and
references must follow APA or school-specific format. Check with your professor
for any additional instructions.
Include a cover page containing the title
of the assignment, the student’s name, the professor’s name, the course title,
and the date. The cover page and the reference page are not included in the
required assignment page length.
The specific course learning outcomes associated with this
assignment are:
Assess value creation strategies by using a
framework adaptable to the strategic environment (e.g., vertical integration,
global strategy, and multinational corporation) that an organization operates
in.
Analyze strategies for exerting the
internal leadership needed to drive the implementation of diversification and
corporate strategic initiatives in order to improve operating excellence.
Assess external growth strategies and the
trends in strategic management in a competitive environment.
Use technology and information resources to
research issues related to business strategic management.
Write clearly and concisely about topics
related to business strategic management using proper writing mechanics and
technical style conventions.
MGT 599 Week 10 Project Deliverable 5
MGT 599 Project
Deliverable 5: Capstone Final Project and Presentation
Due Week 10 and worth 180 points
This assignment consists of two (2) sections: a final capstone
project plan and a closing process PowerPoint presentation. You must submit both sections as separate
files for the completion of this assignment. Label each file name according
to the section of the assignment it is written for.
Section 1: Final Capstone
Project Plan
You are now in the final stage of the capstone project
development . All previous documentation
should be combined into one (1) document that will serve as the statement of
work for the project . Your goal is to have the CEO of your chosen company
and his leadership team approve your strategy recommendations. The presentation
should be very detailed in order to address potential concerns and provide
support for your recommendations. However, the executive team is only
interested in a thirty (30) minute summation. Therefore, you also must create a
compelling executive summary that is supported by your detail that convinces
the executive team that it should move forward with your recommendation.
Develop a twenty to thirty (20-30) page
project plan in which you:
Write a two to three (2-3) page executive
summary in which you provide a high-level technical overview of your project
where you address the following from the case study:
Strategy Development
Innovation and Competitive Analysis
iii. Exploiting Innovation
The Organization’s Response to Change
Combine all previous documentation for
Project Deliverables 1-4 in which you provide all aspects of the strategic
management process into the project plan.
Compile all the quality resources from the
previous deliverables. Note: Wikipedia and similar Websites do not qualify as
quality resources.
Section 2: Closing Process
PowerPoint Presentation
In addition to your detailed executive summary, you must present
your findings to the executive team and the venture capital group that along
with the executive summary will convince everyone that your solution is
optimal.
Your PowerPoint must have speaker notes and these speaker notes
must be written as if you were presenting this project to your client. A
template is provided for your use. You can modify the template based on your
professor’s instructions. Do not omit any information from the template
because the information aligns with the rubric. Note: The template can be found here.
Prepare a nine to fifteen (9-15) slide presentation in which
you:
Include a title slide and a slide in which
you provide the purpose and objectives of the presentation.
Examine your chosen company’s competitive
environment.
Determine your chosen company’s main
strengths and weaknesses.
Determine and evaluate two to three (2-3)
strategies to exploit its innovation breakthroughs.
Recommend a strategy for your chosen
company.
Advise key strategic implementation
approach.
Include a summation slide in which you
provide the key takeaways for the CEO.
Your presentation must follow these formatting requirements:
Use the PowerPoint presentation template
that can be found in the online course shell. Your professor will inform you if
the template can be modified.
Provide a references slide. The Reference
Slide must follow APA format.
Create Speaker Notes to accompany each
slide that emphasize and embellish the key points to the stakeholders. Please
be clear and thorough as if you are actually presenting.
The specific course learning outcomes associated with this
assignment are:
Demonstrate an understanding of the need
for strategy and methods for developing a business strategy within an
organization.
Apply analytical, technical, and research
skills to assess and measure the value of organizations.
Examine competitive analysis strategies
through the use of frameworks.
Determine competitive advantage strategies
that fit an organization.
Assess methodologies and approaches to
adapting organizations for the changing strategic environment.
Analyze competitive forces across dynamic
and mature environments.
Assess value creation strategies by using a
framework adaptable to the strategic environment (e.g., vertical integration,
global strategy, and multinational corporation) that an organization operates
in.
Analyze strategies for exerting the
internal leadership needed to drive the implementation of diversification and
corporate strategic initiatives in order to improve operating excellence.
Assess external growth strategies and the
trends in strategic management in a competitive environment.
Use technology and information resources to
research issues related to business strategic management.
Write clearly and concisely about topics
related to business strategic management using proper writing mechanics and
technical style conventions.


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