MGT 599 Week3 Project Deliverable 1 Strayer
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MGT 599 Week3 Project Deliverable 1 Strayer
MGT 599 Week 3 Project Deliverable
1
MGT 599 Project Deliverable 1: Strategy Development
Due Week 3 and worth 150 points
The intent of the Capstone project is for you
to use the same case / company throughout the course. Select one (1) out of the
three(3) recommended cases listed below. Each case is located in the Cases to
Accompany Contemporary Strategy Analysis section of the textbook.
The recommended cases are:
- Case 8 BP: Organizational Structure and Management Systems
- Case 10: Chipotle Mexican Grill, Inc.: Disrupting the Fast‐food Business
- Case 13: Tesla Motors: Disrupting the Auto Industry
You may also use Internet and / or Strayer
Learning Resource Center to research articles on your chosen case or company.
Based on the case, you will perform an
industry analysis and develop a strategy for the CEO of your chosen company to
help shape the company’s future.
Write a three to five (3-5) page paper in
which you:
- Define strategy and examine how the definition of strategy fits
your chosen company and its situation. Support your response.
- Summarize the main strategies that your chosen company’s management
took leading up to this company’s recent development.
- Identify your chosen company’s industry and determine its main
competitors. Next, select two to three (2-3) strategies that the
competitors use, and analyze whether or not the selected strategies are
successful. Support your response.
- Perform an industry analysis for the CEO of your chosen company in
order for him / her to develop strategy for the company. Next, evaluate
the company’s current standing in this industry taking into account the
company’s resources and capabilities.
- Propose at least three (3) performance goals for the company for
the next one (1) and five (5) year period respectively. Provide a
rationale for your response.
- Use at least three (3) quality references. Note: Wikipedia and
other Websites do not qualify as academic resources.
Your assignment must follow these formatting
requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with
one-inch margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any additional
instructions.
- Include a cover page containing the title of the
assignment, the student’s name, the professor’s name, the course title,
and the date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes
associated with this assignment are:
- Demonstrate an understanding of the need for strategy and methods
for developing a business strategy within an organization.
- Apply analytical, technical, and research skills to assess and
measure the value of organizations.
- Use technology and information resources to research issues related
to business strategic management.
- Write clearly and concisely about topics related to
business strategic management using proper writing mechanics and technical
style conventions.


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