MKT 373 Week 2 Complete Work GCU
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MKT 373 Week 2 Complete Work
GCU
MKT 373 Topic 2 DQ 1
The term ambush marketing was first coined in conjunction with
the 1984 Olympics. Since then, ambush marketing has become part of the sports
business landscape. Recently, major events such as the Olympic Games,
Wimbledon, the Super Bowl, and many others have taken action to try to stop
ambush marketers from overshadowing sponsors who have paid hefty prices for the
right to the advertising marquees at these major events. The International
Olympic Committee has even passed legislation known as “Rule 40” in an effort
to curtail ambush marketing. Using the Topic Materials and your own research,
discuss the pros and cons of ambush marketing. Share your opinions about the
purpose and value of ambush marketing and support your stance using the Topic
Materials and your own researched examples.
MKT 373 Topic 2 DQ 2
Dynamic pricing or surge pricing refers to the setting of prices
for a good or service based on demand at the moment meaning that during times
of high demand organizations raise its prices, often drastically. Dynamic
pricing has helped maximize revenue but many customers feel companies are
profiteering and exploiting its customer base. Please find a specific
example of a team or brand that uses dynamic pricing a share your thoughts with
a relevant example?
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