MKT 373 Week 3 Complete Work GCU
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MKT 373 Week 3 Complete Work GCU
MKT 373 Topic 3 DQ 1
Research
a real-life case of sponsorship failure in the sports business industry.
Include links to the related research along with a summary of why the
sponsorship failed. Discuss specifically what caused the failure and include
your ideas about how the sponsorship could have been structured differently so
it could have been successful. If, in your opinion, there was no opportunity
for sponsorship success, explain why and offer an alternate sponsor and explain
why working with that sponsor that might have produced better end results.
MKT 373 Topic 3 DQ 2
Your
assignment in this topic was to develop a sponsorship sales deck to obtain
sponsors for an event of your choice. After taking time to practice your sales
pitch, record your pitch and post the link in the Main Forum for peer review.
View your classmates’ pitches and provide constructive feedback about
ways they can improve their presentation to potential sponsors.
MKT
373 Topic 3 Sponsorship Sales Deck
Details:
Sponsors
are critical to the success of most sports events because they are one of the
major means of generating revenue, both monetary and through “in
kind” donations. The ability to obtain sponsors is a
critical skill, and the ability to effectively pitch your team, organization,
or event to potential sponsors will help to ensure your success in the sports
marketing business.
For
this assignment, select the team of your choice and create a sponsorship sales
deck that you can use to pitch your team to potential sponsors. The
presentation should be completed as a PowerPoint presentation of 8-12 slides,
so it can be easily shared with potential sponsors. The presentation should
include the following information. For each slide, be sure to include relevant
talking points in the notes section of the slide.
Team name and related graphics
Team overview: Provide specific team information
including: (a) number of events per year, (b) average attendance including
annual tickets sales, and (c) Fan DNA (demographics).
Team venue and related graphic
Differentiator: Explain what makes your team a
unique sponsorship opportunity for the potential sponsor to engage with fans
and the local community. Include information about the event target market to
establish how sponsorship can connect the company to potential customers.
Sponsorship opportunities: Include the benefits that
the team can provide to the sponsor along with what you are seeking from the
sponsor as part of the partnership. Discuss varying types and levels of
sponsorship available and the benefits sponsors will receive for participating
at specific sponsorship levels. Include detailed slides related to the
following, as applicable: (a) on-site sales opportunities; (b) product/category
exclusivity; (c) sponsor benefits including television, radio, and newspaper
exposure, website visits, complimentary tickets, hospitality, and access to
special events; (d) marketing opportunities both on and off site; (e) cosponsor
promotional activities; (f) consumer and trade promotions; (g) list of other
sponsors; and (h) sponsorship term (annual, 2-year, 3-year, etc.).
Branding specifics: Include details about how the
sponsor will be recognized through signage, promotional materials, and during
the event.
Fees and payment terms/schedule including
sponsorship fee, value in kind, promotional fees, signature, literature,
printing, creative/production costs, equipment, merchandising, etc.
Call to action: Tell the potential sponsor how to
become involved with your team and offer them a specific option for
collaborating with you. Provide contact information for the team marketing
professional.
Once
you have completed your sponsorship deck, practice your pitch so you can be
well prepared to share it with your peers.
APA
format is not required, but solid academic writing is expected.
This
assignment uses a rubric. Please review the rubric prior to beginning the
assignment to become familiar with the expectation for successful completion.
You
are not required to submit this assignment to Turnitin.
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