MKT 373 Week 5 Complete Work GCU

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MKT 373 Week 5 Complete Work GCU

MKT 373 Topic 5 DQ 1

Social media is one of the most important ways that team, organizations, and brands connect with fans. Athletes play a major role in the social media landscape, with their posts, comments, photos, and videos often accessed by millions of fans. How can posts by individual athletes directly impact teams, organizations, and brands in positive and negative ways? Provide specific examples to illustrate your opinions. Discuss the challenges athlete social media activity poses for sports marketing professionals, and ways that organizations can proactively address potential situations.

MKT 373 Topic 5 DQ 2

Social media offers aspiring sports marketing professionals many opportunities to interact with industry professionals through a wide range of groups, discussion forums, and online organizations. Using resources such as LinkedIn or the North American Society for Sports Management, locate two or three groups or discussion forums of interest to you. Post the links to each along with a brief summary of how other students can use the sites to interact and network with industry professionals.

MKT 373 Topic 5 Benchmark Assignment – Social Media Marketing Plan

Details:

Today’s sports marketers use social media as a means for creating competitive advantage for themselves within the sports business landscape. For this assignment, you will develop a social media marketing plan for the sports team, organization, or brand of your choice. Remember the importance of creating a strategy that promotes a consistent message across all platforms and uses a voice that is consistent with the brand being represented. The overall message should support the larger goals of the team, organization, or brand. The plan will include each of the following elements.

Marketing Goals

Target Audience

Message

Social Media Platforms

Scenarios (Positive and Negative)

Audience Influencers

Timeline

Competitive Advantage

Evaluation Metrics

Use the “Social Media Marketing Plan Template” to complete and submit the assignment.

APA format is not required, but solid academic writing is expected.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectation for successful completion.

You are not required to submit this assignment to Turnitin.

MKT-373-RS-Social Media Marketing Plan Template.docx

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