MKT 373 Week 6 Complete Work GCU

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MKT 373 Week 6 Complete Work GCU

MKT 373 Topic 6 DQ 1

Read “5 Ways the Sports Marketing Industry Is About to Change Forever” from the Topic Materials. Using data analytics, advertisers now have much more timely information about the effectiveness of athlete endorsers. In your opinion, how will analytics and social media directly impact the way endorsement deals are designed and how much athletes may be paid for product endorsements in the future? Support your ideas with reasons, facts, and examples from the Topic Materials and your own research.

MKT 373 Topic 6 DQ 2

Create a list of five pros and cons associated with using athletes to endorse products or services. As a sports marketing professional, what are some specific strategies you can take to capitalize on the pros and minimize the risks of the cons associated with using athlete endorsers? When structuring an endorsement contract, how can you ensure that you get the maximum benefit from the endorsement? What contractual elements would you include related to risks?

MKT 373 Topic 6 Endorsements Case Study

Details:

Endorsements can have an enormous effect on brand recognition and the marketing strategies that a team, organization, or brand uses to reach its target market. Research athlete endorsers and select two specific examples to compare and contrast. Examine details related to each athlete endorser by summarizing the following in your paper.

Sport with which the athlete is affiliated.

Product the athlete is endorsing.

Ways in which the athlete is endorsing the product.

How much the athlete is being paid to endorse the product.

Role the athlete’s social media presence plays in the endorsement process.

In 750-1,000 words, describe the marketing strategies employed as part of the athlete endorsement. Next, analyze the effectiveness of these strategies and each athlete endorser. Discuss the marketing challenges associated with the athlete endorser (contractual, costs, image, etc.) and the long-term effects of the endorsement deal on the team, organization, or brand. Use data and examples to support your analysis. In your final paragraph, present your opinion about which athlete endorser is most desirable for promoting the specific team, organization, or brand and justify your opinion using research findings.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectation for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

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