BUS 485 Topic 3 CLC Environmental and Industry Analysis GCU
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BUS 485 Topic 3 CLC Environmental and Industry Analysis GCU
This is a Collaborative Learning Community (CLC)
assignment.
The purpose of this assignment is to conduct an
environmental scan and industry analysis on a company and identify how external
and industry environmental factors impact the operational and competitive
landscapes of your corporation.
Consult Table C-2 and C-3 in the Case Studies section of
the textbook and choose a publicly traded company to research in this
assignment and throughout the course. If you choose not to use one of the
companies listed, identify an industry in which you are interested and select a
publicly traded company and operating unit therein to study. You will need to
obtain instructor approval before moving forward with this assignment and
confirm that sufficient information on your selected company exists and is
available for you to research.
Perform an external environmental scan and industry
environmental analysis on this publicly traded company from the perspective of
a business unit. Begin your analysis with the seven segments of the general
environment (Figure 2.1) and the five forces of competition model (Figure 2.2)
as presented in the text, and then complete a detailed outline of the
meaningful trends, issues, and factors that impact or are likely to impact the
overall competitive landscape for your company in the future. The purpose of
this multilevel analytical approach is to break down macro trends and issues
until you identify how exactly they affect your company and business unit.
This analysis will require significant research. Although
the framework suggested is structured, this assignment is not intended to be a
linear exercise. Be creative in your research—the entire idea of strategy lies
in having information or insight that your competition may not have, so this
assignment may require a little digging. Tables C-2 and C-3 in the textbook
indicate where each of the listed companies are mentioned within the text, but
these references will only serve as a starting place. You may want to look for
standardized SEC corporate filings and industry analyses through the GCU
library, or you could also begin your research by consulting online NAICS
databases, SEC filing databases (such as EDGAR), or sources like business and
industry periodicals.
The format of your analysis is limited only by your own
creativity, though the “Environmental and Industry Analysis Framework” resource
may be referenced as one method of organizing your research. While you may
choose to use an Excel spreadsheet to show your thought process and research,
it is not required, and the attached framework is intended to serve as an
example rather than a template.
However, you choose to present your material, your
analysis should include the following components:
- Sectors of the external environment and the five forces of
competition.
- Concepts to research in each category. (Note: This list is intended
to be used as a springboard and should not be considered exhaustive in any
individual case.)
- Macro trends related to the issues noted in section B. (Note: There
may be more than one trend or issue identified for each section B
concept.)
- Impact of the trends and issues identified in section C on your
corporation.
- Impact of the trends and issues identified in section D on your
operating business unit.
- Conclusions about how and why these assessments are relevant to the
company overall. (These conclusions may be your own personal suppositions,
or they may be provided from external sources.)
- Sources referenced in each section of your analysis.
Prepare this assignment according to the guidelines found
in the APA Style Guide, located in the Student Success Center. An abstract is
not required.
This assignment uses a rubric. Please review the rubric
prior to beginning the assignment to become familiar with the expectations for
successful completion.
You are
required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for
assistance.
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