Why does scanning the external environment play such a significant role in strategic
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BUS 485 Topic 2 Discussions GCU
BUS 485 Topic 2 DQ 1
Why does
scanning the external environment play such a significant role in strategic
analysis? How do unexpected daily events warrant significant analysis, and how
would you determine their significance? As a strategic analyst, how would you
approach and be prepared for their inevitable occurrence?
BUS 485 Topic 2 DQ 2
Describe a
historical situation where a failure to assess and correctly interpret the
external environment resulted in a business’ failure. What elements of the
external environment were missed? How might the company have corrected this
oversight? Cite any sources used to support your answer.
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