DBA 831 Topic 7 DQs

 DBA 831 Topic 7 DQs

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Module 7 DQ 1

Data mining is sometimes expected to solve all business problems, but it cannot do so if the problem is not well defined. Suppose a new product, PA123, is not generating sales at the rate that was expected. You are asked to "use" data mining to increase sales of PA123. What do you believe are the most important questions that should be asked to define the problem more succinctly before applying data mining techniques? Support your position.

Module 7 DQ 2

Data mining can be used to identify previously unknown relationships in the data. Consider a previously unknown data insight that was discovered using data mining techniques and has now been publicized. Which techniques were used? What do you believe are the best techniques for uncovering these relationships? Why? How might these techniques be used to develop hypotheses for your dissertation? Explain.

 

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