Describe the essential elements of a persona. Define the key demographic

 ENT-436 Topic 4 DQs (DQ 1 + DQ 2)

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Topic 4 DQ 1

Describe the essential elements of a persona. Define the key demographic factors that are the basis of how customers are grouped and categorized. Which of these factors are most important for your business?

Topic 4 DQ 2

Review a current product or service in the market and describe its target market. Generate a persona for this company's primary target market.