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DBA 831 Topic 6 DQs
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Module 6 DQ 1
Marketing campaigns are being developed for the whole portfolio of
customers for a company. What is unknown is if all customers are similar or are
there very different cohorts among the portfolio who should be communicated
with differently. How can unsupervised methods help to optimize messaging?
Explain.
Module 6 DQ 2
Many times, unsupervised methods can be paired with supervised
methods to improve the accuracy of predictions. Is this an efficient means of
data mining? Why or why not?
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