ACC 240 Topic 4 Benchmark Interpreting Financial Statements GCU
ACC 240 Topic 4 Benchmark Interpreting Financial Statements GCU
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The purpose of this assignment is to employ accounting principles and relevant business practices to evaluate a company’s performance and financial position through a comparison to industry data.
Locate the Critical Thinking CT-4 problem at the end
of Chapter 9 in the textbook. This will serve as the structure for your
assignment. Begin by choosing two competing publicly traded companies from the
list below.
- Coca-Cola
and PepsiCo
- Home
Depot and Lowe’s
- Walmart
and Target
- Nike
and Adidas
Review the competing companies’ ratios provided at the
MSN Money website http://www.msn.com/en-us/money.
For the pair of companies selected, you will need to use each company’s stock
symbol to locate the liquidity, solvency, and profitability ratios on the MSN
Money website. As part of your research, you will need to identify each
company’s stock symbols prior to accessing the website, as this information
will not be provided to you.
Once you know each company’s stock symbol, begin by
entering the appropriate company symbol in the “Quote Search” search box on the
MSN Money website. Under the “Analysis” heading, use the Growth, Profitability,
Price Ratios, Financial Health, Trading Statistics, and Management
Effectiveness information to complete a 750-1,000 word comparison addressing
the following:
- Evaluate
each company’s liquidity relative to its competitor, then compare both
companies to the industry averages.
- Evaluate
each company’s solvency relative to its competitor, then compare both
companies to the industry averages.
- Evaluate
each company’s profitability relative to its competitor, then compare both
companies to the industry averages.
Note: You will be assessed on your ability to evaluate
each company’s performance based on the information provided at MSN Money. You
do not need to calculate the ratios for individual companies or the industry
averages.
Prepare this assignment according to the guidelines
found in the GCU Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the
rubric prior to beginning the assignment to become familiar with the
expectations for successful completion.
You are required to submit this assignment to
LopesWrite. Refer to the LopesWrite Technical Support
articles for assistance.
Benchmark Information
This benchmark assignment assesses the following
programmatic competencies:
BS Secondary Education
5.4: Employ accounting principles and practices
relevant to business enterprises.
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