AMP 425 Grand Canyon Entire Course
AMP 425 Grand Canyon Entire Course
Just Click on Below Link To Download
This Course:
https://cutt.ly/603PpE2
.jpg)
AMP 425 Grand Canyon Entire Course
AMP425
Grand Canyon AMP 425 Week
1 Discussion 1
Identify and describe
three or more distinct market segments within a specific industry, such as
aerospace or automobile manufacturing.
Grand Canyon AMP 425 Week
1 Discussion 2
Identify and describe a
potential ethical dilemma that a marketer might face when segmenting. How might
this concern be appropriately addressed given the need to satisfy often
conflicting stakeholders?
Grand Canyon AMP 425 Week
1 Assignment
Environment Scan
Details:
Write a 500-750-word essay
that discusses how the current state of the economy will impact completing an
environmental scan.
Include an introduction
and conclusion that make relevant connections to course objectives.
Prepare this assignment
according to the APA guidelines found in the APA Style Guide, located in the
Student Success Center. An abstract is not required.
This assignment uses a
grading rubric. Instructors will be using the rubric to grade the assignment;
therefore, students should review the rubric prior to beginning the assignment
to become familiar with the assignment criteria and expectations for successful
completion of the assignment.
You are required to submit
this assignment to Turnitin. Refer to the directions in the Student Success
Center. Only Word documents can be submitted to Turnitin.
Grand Canyon AMP 425 Week
2 Discussion 1
How do the balance of
payments, trade barriers, quotas, and tariffs differ? Why is this concept
important to know as a marketer?
Grand Canyon AMP 425 Week
2 Discussion 2
What are the five stages
of the consumer buying decision process? How can you use this information to
your advantage as a marketer?
Grand Canyon AMP 425 Week
2 Assignment
Target-Market Strategy
Details:
Create a new product that
will serve two business (organizational) markets.
Write a 750-1,000-word
paper that describes your product, explains your strategy for entering the
markets, and analyzes the potential barriers you may encounter. Explain how you
plan to ensure your product will be successful, given your market strategy.
Include an introduction
and conclusion that make relevant connections to course objectives.
Prepare this assignment
according to the APA guidelines found in the APA Style Guide, located in the
Student Success Center. An abstract is not required.
This assignment uses a
grading rubric. Instructors will be using the rubric to grade the assignment;
therefore, students should review the rubric prior to beginning the assignment
to become familiar with the assignment criteria and expectations for successful
completion of the assignment.
You are required to submit
this assignment to Turnitin. Refer to the directions in the Student Success
Center. Only Word documents can be submitted to Turnitin.
Grand Canyon AMP 425 Week
3 Discussion 1
What are the three primary
data gathering methods? What method would you use if you were gathering data on
a movie studio? A grocery retailer? A pharmaceutical company? Why did you
select that method for each of the types of companies identified over the other
methods?
Grand Canyon AMP 425 Week
3 Discussion 2
What are the differences
between databases, data warehouses, and data mining? When would you use one
over another?
Grand Canyon AMP 425 Week
3 Assignment
Marketing Plan Strategy
Details:
As a brand manager, for a
product of your choice, develop a strategy for launching the product in a
manner most likely to capture the attention of the product’s primary target
market.
Write a 500-1,000-word
paper describing the product and outlining your strategic approach to marketing
this product.
Prepare this assignment
according to the APA guidelines found in the APA Style Guide, located in the
Student Success Center. An abstract is not required.
This assignment uses a
grading rubric. Instructors will be using the rubric to grade the assignment;
therefore, students should review the rubric prior to beginning the assignment
to become familiar with the assignment criteria and expectations for successful
completion of the assignment.
You are required to submit
this assignment to Turnitin. Refer to the directions in the Student Success
Center. Only Word documents can be submitted to Turnitin.
Grand Canyon AMP 425 Week
4 Discussion 1
Discuss the steps and the
benefits of a social audit.
Grand Canyon AMP 425 Week
4 Discussion 2
In what ways do you think
technology is changing the nature of customer service and service offerings?
Provide an example to support your opinion.
Grand Canyon AMP 425 Week
4 Assignment
Differentiating Between
Services and Goods
Details:
Write a 500-750-word paper
that identifies the major characteristics of services compared with goods, and
describe how technology is changing the customer service and service offerings.
Prepare this assignment
according to the guidelines found in the APA Style Guide, located in the
Student Success Center. An abstract is not required.
This assignment uses a
rubric. Please review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
You are required to submit
this assignment to Turnitin. Please refer to the directions in the Student
Success Center.
Grand Canyon AMP 425 Week
5 Discussion 1
What are three brands of
the same product (e.g., breakfast cereal) that are positioned differently? How
are they differentiated?
Grand Canyon AMP 425 Week
5 Discussion 2
Describe what is meant by
product mix and provide examples from a Fortune 500 company.
Grand Canyon AMP 425 Week
5 Assignment
Rebranding Strategy
Details:
This is a Collaborative
Learning Community (CLC) assignment.
The instructor will assign
you to a group at the beginning of Module 5.
As a group, identify one
current struggling consumer product.
Create a 10-12-slide
PowerPoint presentation (with speaker notes) that outlines a rebranding
strategy for the product identified.
Presentation must include
a new name, changes in packaging, the price point, product position,
advertising strategy, a distribution method, and improvements in design or
quality.
While APA format is not
required for the body of this assignment, solid academic writing is expected
and in-text citations and references should be presented using APA
documentation guidelines, which can be found in the APA Style Guide, located in
the Student Success Center.
This assignment uses a
grading rubric. Instructors will be using the rubric to grade the assignment;
therefore, students should review the rubric prior to beginning the assignment
to become familiar with the assignment criteria and expectations for successful
completion of the assignment.
You are not required to
submit this assignment to Turnitin, unless otherwise directed by your
instructor. If so directed, refer to the Student Success Center for directions.
Only Word documents can be submitted to Turnitin.
Grand Canyon AMP 425 Week
6 Discussion 1
What are the
characteristics of marketing channels? What three factors should be considered
when designing one?
Grand Canyon AMP 425 Week
6 Discussion 2
What are the benefits of
multiple marketing channels? Are there any disadvantages?
Grand Canyon AMP 425 Week
6 Assignment
Marketing and Distribution
Channel Letter
Details:
This assignment challenges
the student to think creatively.
The deliverable is a
single-page letter addressed to a hypothetical website development company.
Place yourself in the role
of a marketing executive in a hypothetical firm who is launching a new product
that needs to be marketed.
Your firm has agreed to
hire a professional website development company to market your product. The
website developer needs the following information:
- A brief
description of the product
- A
description of the market channels
- A
description of the distribution channels
APA format is not
required, but solid academic writing is expected.
This assignment uses a
rubric. Please review the rubric prior to beginning the assignment to become familiar
with the expectations for successful completion.
You are required to submit
this assignment to Turnitin. Please refer to the directions in the Student
Success Center.
Grand Canyon AMP 425 Week
7 Discussion 1
Define and describe the
elements and potential benefits of integrated marketing communication (IMC).
Grand Canyon AMP 425 Week
7 Discussion 2
Describe what is meant by
a flat organizational structure. How would you flatten your organization?
Grand Canyon AMP 425 Week
7 Assignment
Details:
This is a Collaborative
Learning Community (CLC) assignment.
The instructor will assign
you to a group at the beginning of Module 7.
In your group, create a
public relations campaign for a financial institution that has recently
received negative exposure in the media pertaining to its lack of
responsiveness to those wishing to modify existing home loans. The goal of your
campaign is to influence public opinion, restore credibility, and generate
positive press reporting.
The campaign must be
presented in the form of a 15-20-slide PowerPoint presentation and accompanied
by a 750-1,050-word narrative.
Prepare this assignment
according to the APA guidelines found in the APA Style Guide, located in the
Student Success Center. An abstract is not required.
This assignment uses a
grading rubric. Instructors will be using the rubric to grade the assignment;
therefore, students should review the rubric prior to beginning the assignment
to become familiar with the assignment criteria and expectations for successful
completion of the assignment.
You are not required to
submit this assignment to Turnitin, unless otherwise directed by your
instructor. If so directed, refer to the Student Success Center for directions.
Only Word documents can be submitted to Turnitin.
Grand Canyon AMP 425 Week
8 Discussion 1
Which product or service
have you recently encountered that would be particularly suited for
multichannel or interactive marketing? Why?
Grand Canyon AMP 425 Week
8 Discussion 2
At what point does
entertainment end and marketing begin? Why did you draw the line there?
Comments
Post a Comment