AMP 425 Grand Canyon Week 5 Complete Work
AMP 425 Grand Canyon Week 5 Complete Work
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AMP 425 Grand Canyon Week 5 Complete Work
AMP425
Grand Canyon AMP 425 Week 5 Discussion 1
What are three brands of the same product (e.g., breakfast cereal)
that are positioned differently? How are they differentiated?
Grand Canyon AMP 425 Week 5 Discussion 2
Describe what is meant by product mix and provide examples from a
Fortune 500 company.
Grand Canyon AMP 425 Week 5 Assignment
Rebranding Strategy
Details:
This is a Collaborative Learning Community (CLC) assignment.
The instructor will assign you to a group at the beginning of
Module 5.
As a group, identify one current struggling consumer product.
Create a 10-12-slide PowerPoint presentation (with speaker notes)
that outlines a rebranding strategy for the product identified.
Presentation must include a new name, changes in packaging, the
price point, product position, advertising strategy, a distribution method, and
improvements in design or quality.
While APA format is not required for the body of this assignment,
solid academic writing is expected and in-text citations and references should
be presented using APA documentation guidelines, which can be found in the APA
Style Guide, located in the Student Success Center.
This assignment uses a grading rubric. Instructors will be using
the rubric to grade the assignment; therefore, students should review the
rubric prior to beginning the assignment to become familiar with the assignment
criteria and expectations for successful completion of the assignment.
You are not required to submit this assignment to Turnitin, unless
otherwise directed by your instructor. If so directed, refer to the Student
Success Center for directions. Only Word documents can be submitted to
Turnitin.
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