BUS 372 GCU Complete Assignments Pack
BUS 372 GCU Complete Assignments Pack
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BUS 372 GCU Complete Assignments Pack
BUS372
BUS 372 Module 1
Assignment Event Selection Latest
Due Date: Jun 11, 2017
23:59:59 Max Points: 25
Details:
Throughout this course,
you will work on a series of assignments related to the planning of a
sports-related event. You will select an existing sports-related event in your
geographical area. The event does not need to be large in scope or scale, but
it does need to be extensive enough that all of the steps in the event planning
process are utilized. With permission from the event organizer, you will use
event-related data and assume the fictional role of the event planner in order
to complete the assignments and gain experience with the core business
practices that are essential to the event planning process.
For this assignment, you
will research three potential events, contact the event coordinators to
determine their availability to collaborate with you on the project, and
provide the event title and contact person for each event to your instructor.
Use the “Event Selection” worksheet to submit this assignment. Your instructor
will approve your event selection and you will obtain a signed copy of the
“Event Participation” document from the event coordinator and submit it back to
your instructor as part of the Topic 2 “Event Coordinator Interview”
assignment.
APA Style is not required,
but solid academic writing is expected.
This assignment uses a
rubric. Please review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
You are not required to
submit this assignment to Turnitin.
BUS 372 Module 2 Event
Coordinator Interview
Due Date: Jun 18, 2017
23:59:59 Max Points: 100
Details:
The purpose of this
assignment is for you to talk with the event coordinator to learn about the
general nature of the sports related event you have selected. You will use the
information gained from the interview to help you assume the role of event
planner for the Event Planning Project and complete the related assignments.
The questions on the
“Event Coordinator Interview” handout can be used as a guide as you conduct
your interview. Submit the interview questions and responses to your instructor
using a Word document. Submit a copy of the “Event Participation” handout
signed by the event coordinator with your interview.
Whether you are conducting
your interview in person or via the telephone or some other means of media,
please remember that you are considered a guest. The event
coordinator has taken time out of his or her schedule to honor your request. As
a result, please maintain professional behavior at all times as a
representative of Grand Canyon University (GCU).
If meeting in person,
including a teleconference with camera:
- Dress in
professional business attire and be neat in appearance. Request feedback
from others if uncertain about acceptable attire and appearance befitting
the interview.
- Identify
exact time and location of the meeting. Plan to arrive between 10-15
minutes prior to the scheduled start.
- Have
supplies available to take notes during the meeting.
- Be prepared
to introduce yourself by name and as a GCU student.
- Remember to
smile and display a positive disposition.
- Be
respectful and considerate during the meeting. Turn cell phone off or
leave it behind. Read each question carefully and be sure to make
appropriate eye contact. Allow sufficient time for a response and be sure
not to talk over the person you interview. Once the interview is
completed, thank him/her for his/her time.
If Meeting Via Telephone:
- Make sure
you have a quiet place to converse for the interview. Notify roommates and
others that you have a meeting to conduct for 30-60 minutes.
- Plan to be
seated for the telephone call between 10-15 minutes prior to
the scheduled start. Have supplies available to take notes during the
meeting.
- Be prepared to
introduce yourself by name and as a GCU student.
- Be
respectful and considerate during the meeting.
- Once the
interview is completed, thank him/her for his/her time.
APA Style is not required,
but solid academic writing is expected.
You are not required to
submit this assignment to Turnitin.
BUS 372 Module 3
Assignment Event Budget Estimation
Due Date: Jun 25, 2017
23:59:59 Max Points: 50
Details:
You will use the event
budget number provided to you by the event coordinator in the “Event
Coordinator Interview” assignment from Topic 2 along with your own research to
estimate expenses and value or revenue generation associated with your selected
event.
Think about the event you
are planning to execute and identify the costs associated with executing the
event. Some costs to consider could include facilities, marketing and
promotion, event presentation and awards, security, and legal and insurance
fees. Refer back to the Topic 2 Material for additional information about event
costs and revisit the “PAPER Test” you completed for the Topic 2 assignment to
ensure that you have included all the expenses you can think of related to
promotion, audience, partnerships and environment. Complete the “Expense” and
“Amount Budgeted” columns and then write a sentence or two that justifies how
you arrived at the estimate in the “Justification” column of the “Expenses” tab
of the “Event Budget Estimation” spreadsheet to forecast the costs for
executing your event.
Next, identify the revenue
streams for the event you are executing. Remember that for your event,
“revenue” does not necessarily refer to money. Revenue could take the form of
providing a service (i.e., a youth sports clinic), raising awareness for a
specific cause or charity, collecting goods for a cause, charity (i.e., canned
food, donations of supplies), or it could actually involve raising funds to
help a particular group or organization. Some monetary revenue streams to
consider could include registration fees, ticket sales, concessions, and
sponsorship. Refer back to the Topic 2 Material for additional information
about revenue streams. Revisit the “Revenue” section of the “PAPER” Test you
completed for the Topic 2 assignment to ensure that you have included all the
revenue streams you can think of for your event. Complete the
“Description” and “Amount Forecasted” columns and then write a sentence or two
that justifies how you arrived at the estimate in the “Justification” column of
the of the “Revenue-Monetary” and “Revenue-Non-monetary” tabs of the “Event Budget
Estimation” spreadsheet to forecast the potential revenues that could result
from executing your event. Your instructor will provide you with feedback
about your budget estimations after you have submitted the assignment.
APA Style is not required,
but solid academic writing is expected.
This assignment uses a
rubric. Please review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
You are not required to
submit this assignment to Turnitin.
Event Budget
Estimation
BUS 372 Module 4
Assignment Sponsorship Deck
Due Date: Jul 02, 2017
23:59:59 Max Points: 100
Details:
Sponsors are critical to
the success of most sports events because they are one of the major means used
for generating revenue, both monetary and through “in kind” donations. The
ability to obtain sponsors is a critical skill, and the ability to effectively
pitch your event or organization to potential sponsors will help to ensure your
success in the sports management industry.
As you plan your event,
obtaining sponsors can help you gain necessary resources, both monetary and
goods in kind. For this assignment, you will create a sponsorship deck that you
can use to pitch your event to potential event sponsors. The presentation
should be completed as a Power Point presentation of 8-12 slides, so it can be
easily shared with potential sponsors. The presentation should include the
following information. For each slide, be sure to include relevant talking
points in the notes section of the slide.
- Event Title
and Tagline and related logo/graphic.
- Event
Overview: provides specific event information and introduces the event
organizer and the organization benefitting from the event.
- Event date,
time, and location and related graphic.
- Information
related to cause or organization that will benefit from your event.
- Event
differentiator: explain what makes your event a unique opportunity for the
potential sponsor to engage with the community and benefactor. Include
information about the event target market to establish how sponsorship can
connect the company to potential customers.
- Sponsorship
Opportunities: include the benefits that the event can provide to the
sponsor along with what you are seeking from the sponsor as part of the
partnership. Discuss varying types and levels of sponsorship available and
the benefits sponsors will receive for participating at specific
sponsorship levels.
- Branding
Specifics: include details about how the sponsor will be recognized
through event signage, promotional materials, and during the event.
- Call to
action: tell the potential sponsor how to become involved with your event
and offer them a specific option for collaborating with you. Provide
contact information for the event organizer.
APA format is not
required, but solid academic writing is expected.
Refer to the resource,
“Creating Effective PowerPoint Presentations,” located in the Student Success
Center, for additional guidance on completing this assignment in the
appropriate style.
This assignment uses a
rubric. Please review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
You are not required to
submit this assignment to Turnitin.
Submit your final
sponsorship deck to your instructor by the end of Topic 4.
Sponsorship Deck
BUS 372 Module 6
Assignment Event Promotion
Due Date: Jul 16, 2017
23:59:59 Max Points: 100
Details:
Promotion is an important
part of executing a successful event. Successful event promotion creates
awareness of the event and generates interest for participants, spectators, and
volunteers. One key to successful event promotion is the creation of a clear,
consistent message about the event. A good promotion gets people excited about
the event while providing basic details about the who, what, when, where, why
and how of the event. Depending on the size and scope of the event, many
different promotional avenues are available including print, radio, and
television advertising, creation of an event specific website and the use of
social media.
Review the existing
promotion plans and materials you received from the event coordinator during
the “Event Coordinator Interview” you conducted for your Topic 2 assignment.
Think about the event you are planning and determine how you can create
additional promotional strategies and pieces that build on what is already in
place to promote the event to targeted participants, the local community and
potential volunteers. Use the “Event Promotion” handout to create an event promotion
plan. In Topic 3 you generated ideas for implementing two forms of digital
media (Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, blogging,
event website, etc.) to promote your event and engage the community and
volunteers. Feel free to build on that content as part of your event promotion
plan.
In addition to the steps
above, you will create an event flyer and a written piece that could be placed
in local newsletters, newspapers, and magazines. On all artifacts, be sure that
you provide a consistent visual and written message. Use the “Event Promotion”
handout to ensure you provide a consistent message in all of your promotion
formats.
Submit your completed
“Event Promotion” handout along with the flyer and written piece by the end of
Topic 6.
APA format is not
required, but solid academic writing is expected.
This assignment uses a
rubric. Please review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
You are not required to submit
this assignment to Turnitin.
Event Promotion
BUS 372 Module 7
Assignment Event Rundown
Due Date: Jul 23, 2017
23:59:59 Max Points: 50
Details:
Successful event execution
requires specific planning and scheduling related to the event day activities.
Knowing the order of events, event duration, and what must happen before,
during, and after the event will assist you with in correctly assigning
volunteers and managing the event-related activities.
Using what you learned
from the Topic Materials, create an event rundown and related handouts. Your
rundown should include pre-event setup, all event phases and activities, and
post-event tear down and cleanup. A sample “Event Rundown” template has been
included and can be modified to meet the needs of your event. Additionally,
include specific handouts related to the execution of your event, particularly
if they will be used to direct participant action (i.e., clinic schedule,
tournament bracket). Use the event rundown and related handouts to execute your
event.
The event rundown and
related handouts should be submitted by the end of Topic 7.
APA format is not
required, but solid academic writing is expected.
This assignment uses a
rubric. Please review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
You are not required to
submit this assignment to Turnitin.
Event Rundown
BUS 372 Module 7
Assignment 2 Stakeholder Interviews
Due Date: Jul 23, 2017
23:59:59 Max Points: 100
Details:
The purpose of this
assignment is for you to talk with two event stakeholders such as participants,
volunteers, sponsors, or community members to learn about their experiences
associated with the sports related event you have selected. You may ask the
event coordinator to recommend specific stakeholders for interviews or you may
conduct the interviews on your own as part of your involvement in the event.
When conducting the interviews, be sure to tell interviewees the information
will be used as part of a course project and that you will not use their names
or identifying information in your assignment. You will use the information
gained from the interviews as part of your evaluation of the event planning
process and execution.
The questions on the
“Stakeholder Interviews” handout can be used as a guide as you conduct your
interview. Submit the interview questions and responses to your instructor
using a Word document. Be sure to indicate the role of each person interviewed
(i.e. participant, volunteer, sponsor, or community member, etc.) for this part
of the project. You do not need to include the stakeholders’ names or
identifying information about them.
Whether you are conducting
your interview in person or via the telephone or some other means of media,
please remember that you are considered a guest. The stakeholder
has taken time out of his or her schedule to honor your request. As a result,
please maintain professional behavior at all times as a representative of Grand
Canyon University (GCU).
If meeting in person away
from the event, including a teleconference with camera:
Dress in professional
business attire and be neat in appearance. Request feedback from others if
uncertain about acceptable attire and appearance befitting the interview.
- Identify
exact time and location of the meeting. Plan to arrive between 10-15
minutes prior to the scheduled start.
- Have
supplies available to take notes during the meeting.
- Be prepared
to introduce yourself by name and as a GCU student.
- Remember to
smile and display a positive disposition.
- Be
respectful and considerate during the meeting. Turn cell phone off or
leave it behind. Read each question carefully and be sure to make
appropriate eye contact. Allow sufficient time for a response and be sure
not to talk over the person you interview. Once the interview is
completed, thank him/her for his/her time.
If Meeting Via Telephone
- Make sure
you have a quiet place to converse for the interview. Notify roommates and
others that you have a meeting to conduct for 30-60 minutes.
- Plan to be
seated for the telephone call between 10-15 minutes prior to
the scheduled start. Have supplies available to take notes during the
meeting.
- Be prepared
to introduce yourself by name and as a GCU student.
- Be
respectful and considerate during the meeting.
- Once the
interview is completed, thank him/her for his/her time.
APA Style is not required,
but solid academic writing is expected.
You are not required to
submit this assignment to Turnitin.
BUS 372 Module 8 Benchmark
– Event Evaluation
Due Date: Jul 30, 2017
23:59:59 Max Points: 160
Details:
Now that you have attended
the event, it is time to evaluate the event planning process and the core
business practices associated with executing the event.
For this assignment, you
will submit a 750-1,000 word written evaluation of the event. You will compile
your stakeholder interview information, event artifacts, and observations into
a written report that summarizes the event, assesses event planning
effectiveness, and offers feedback and suggestions for enhancing the event in
the future. Address the following in your evaluation.
- Explain the
role that core business practices played in the planning and execution of
the event. Use stakeholder interview feedback and your own observations
related to event promotion, organization, and execution to discuss how
well the event coordinator met the event objectives. Cite specific event
artifacts, data, and examples in your analysis.
- As you think
about the execution of the event and the planning skills that were utilized,
how effective was the event planner in executing the event? Identify
specific strengths and provide suggestions for ways the event could be
enhanced in the future. Identify the most important lessons you learned
from observing the event planning process and execution.
Prepare this assignment
according to APA guidelines found in the APA Style Guide, located in the
Student Success Center. An abstract is not required.
This assignment uses a
rubric. Please review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
You are required to submit
this assignment to Turnitin. Please refer to the directions in the Student
Success Center.
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