BUS 372 GCU Full Course Sports Event Planning
BUS 372 GCU Full Course Sports Event Planning
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BUS 372 GCU Full Course Sports Event Planning
BUS372
BUS372 Sports Event Planning
BUS 372 GCU Topic 1 DQ 1 Latest
Navigating Faith and Work: Event planning is often hard work. At
times things go wrong in event execution, despite meticulous planning. This can
sometimes result in criticism or people suggesting a “better way” of doing
things. Consider 1 Corinthians 10:31, “So, whether you eat or drink, or
whatever you do, do all to the glory of God,” and Colossians 3:23,
“Whatever you do, work heartily, as to the Lord and not for men.” The Topic
Material for the week emphasizes the importance of determining the objectives
of the event. As you think about objectives for the event that you are planning
to execute, how can you apply the message of the two verses above into your
planning process, particularly as you select the primary and secondary
objectives for your event? What do these verses imply about the attitude and
work ethic you should adopt as an event planner?
BUS 372 GCU Topic 1 DQ 2 Latest
Volunteering, attending sporting events and
obtaining internships will help you network with industry professionals, build
job-related skills, and guide you toward potential job opportunities. What
specific ideas do you have for how you will do these things throughout this
course? Provide at least three concrete examples.
BUS 372 GCU Topic 2 DQ 1 Latest
Create a list that outlines at least five of the
expenses and 3-5 forms of revenue you anticipate for the event you are
planning. Be sure to include a brief summary of the event followed by the list
of specific expenses and revenue forms. Research each expense and revenue form
and estimated the dollars you will spend on expenses along with the amount of
revenue you predict you can generate for each form of revenue. Review your
classmates’ lists and comment on additions they could make based on items
they may have overlooked or not considered. Share findings from your research
that may be helpful to others.
BUS 372 GCU Topic 2 DQ 2 Latest
Navigating Faith and Work: As an event planner, you are trusted to be the
steward of another’s resources. It is the responsibility of the event planner
to be financially responsible and utilize every dollar with the utmost care.
Matthew 25:46 reminds us that the faithful and wise servant is placed in
responsibility over the house. Using these ideas and principles along with the
Topic Materials, identify and describe key cost control measures that sports
event managers can practice. Provide two concrete examples that you intend to
implement as you plan your event.
BUS 372 GCU Topic 3 DQ 1 Latest
Research methods of using digital media and
technology to generate revenue and participation in the event you are planning
and as a method of involving the community and securing and motivating
volunteers. Some sites to visit as you learn about how to generate revenue and
participation could include Go Fund Me or Facebook. As you look at sites
related to community involvement and securing volunteers, consider Volunteer
Match, Twitter, or Pinterest.
Using what you learn, select at least two
specific social media techniques that could be applied to the event you are
planning. Explain how you could utilize these tools to generate revenue and
participation, encourage community involvement, and secure volunteers by
posting sample posts, blog entries, video clips, etc. in the Main Forum for
your peers to review. Provide your classmates with feedback related to the
effectiveness of their fictional social media content and offer suggestions
about additional ways to utilize social media in their events.
BUS 372 GCU Topic 3 DQ 2 Latest
Navigating Faith and Work: 1 Peter 4:9 says, “Show hospitality to one
another without grumbling.” One important way to maximize event revenue is to
follow the key principle of treating everyone at the event with an attitude of
hospitality. As you think about the event you are planning, brainstorm ways to
make it accessible to everyone in the community, regardless of their financial
status. Share three specific examples of how you can show hospitality to all
who want to be involved in the event while still maximizing revenue and
ensuring a positive experience for all event participants.
BUS 372 GCU Topic 4 DQ 1 Latest
Sponsorship can take many different forms
besides cash donations. What is “sponsorship in kind”? List three examples of
this type of sponsorship that you could pursue as a means of enhancing or
effectively executing your event.
BUS 372 GCU Topic 4 DQ 2 Latest
Using the Sports Business Journal or
another industry resource, find a relevant article that discusses how a
specific controversy or event negatively affected a sponsorship deal. Summarize
the article and include a link to it. Explain whether you agree with the
sponsor’s decision and justify you stance on the issue.
BUS 372 GCU Topic 5 DQ 1 Latest
View the multimedia pieces, “Event Planning:
Choosing a Venue,” “Intangibles Part 1,” and “Intangibles Part 2” from the
Topic Materials. Note that there are multiples aspects that must be evaluated
before selecting the proper site for any particular event. As you evaluate each
site, examine its strengths and weakness along with potential risks that may be
intrinsic to the site. Next, consider the tangible and intangible aspects
associated with each site.
Now consider the event you are planning to
execute. Describe your event and provide details about the venue you have
chosen for it. Justify why you have selected this venue for your event by
sharing information about the venue’s strengths, weakness, potential risks,
tangible (measurable) aspects, and intangible (nonmeasurable) aspects. There are
multiple aspects that must be evaluated before selecting the proper site for
any particular event. Name three tangible (measurable) aspects and three
intangible (nonmeasurable) aspects.
BUS 372 GCU Topic 5 DQ 2 Latest
Managing risk for event participants and
spectators is essential for successful event execution. Think about the event
you are executing, and identify at least five risks and risk management
measures you will implement. Consider everything from crowd control to
emergency management to weather to communications when formulating your list.
BUS 372 GCU Topic 6 DQ 1 Latest
As the event organizer, one of your primary
responsibilities will be to ensure that your event gets off to a good start.
Typically, events begin by welcoming participants and spectators and thanking
the local community, sponsors, and volunteers for the role, they are playing in
the event. Post the opening remarks you could use to launch the event. Provide
your peers with feedback about their opening remarks including additions they
could make to their remarks along with comments about ways they can improve
upon their ceremonial opening.
BUS 372 GCU Topic 6 DQ 2 Latest
Using the Sports Business Journal or
another industry resource, find a relevant article that discusses the use of digital
media in sports marketing. Summarize the article and include a link to it.
Explain whether you think similar marketing strategies could be used for an
event like the one you are planning. Provide examples of why the technique may
or may not be effective in marketing your event.
BUS 372 GCU Topic 7 DQ 1 Latest
As you are planning your event, what do you see
as the greatest challenges faced by event planners? Share 2-3 specific
challenges that could be encountered and discuss the strategies that could be
used to address these issues. As you respond to your peers, share resources and
suggestions that you found to address similar challenges.
BUS 372 GCU Topic 7 DQ 2 Latest
Think about the importance of conceptualizing
and segmenting an event in order to properly execute it. You should be
completing the Event Rundown assignment due in Topic 8 so you can successfully
execute your event. Discuss how you will use the Event Rundown to assist you
with assigning duties and responsibilities to volunteers and staff. Explain how
creating the Event Rundown will help you identify and solve potential problems
in event execution.
BUS 372 GCU Topic 8 DQ 1 Latest
What are your specific plans that could be
implemented as post-event publicity for the event you planned? Include at least
three examples and provide one another feedback about the effectiveness of this
communication and additional suggestions for further post-event publicity.
BUS 372 GCU Topic 8 DQ 2 Latest
Successful event planning typically results in
generating revenue for an organization. Research jobs within the sports
management industry and share two to three examples of how revenue generation
is required in various positions.
BUS 372 Module 1 Assignment Event Selection
Latest
Due Date: Jun 11, 2017 23:59:59 Max
Points: 25
Details:
Throughout this course, you will work on a
series of assignments related to the planning of a sports-related event. You
will select an existing sports-related event in your geographical area. The
event does not need to be large in scope or scale, but it does need to be
extensive enough that all of the steps in the event planning process are
utilized. With permission from the event organizer, you will use event-related
data and assume the fictional role of the event planner in order to complete
the assignments and gain experience with the core business practices that are
essential to the event planning process.
For this assignment, you will research three
potential events, contact the event coordinators to determine their availability
to collaborate with you on the project, and provide the event title and contact
person for each event to your instructor. Use the “Event Selection” worksheet
to submit this assignment. Your instructor will approve your event selection
and you will obtain a signed copy of the “Event Participation” document from
the event coordinator and submit it back to your instructor as part of the
Topic 2 “Event Coordinator Interview” assignment.
APA Style is not required, but solid academic
writing is expected.
This assignment uses a rubric. Please review the
rubric prior to beginning the assignment to become familiar with the
expectations for successful completion.
You are not required to submit this assignment
to Turnitin.
BUS 372 Module 2 Event Coordinator Interview
Due Date: Jun 18, 2017 23:59:59 Max
Points: 100
Details:
The purpose of this assignment is for you to
talk with the event coordinator to learn about the general nature of the sports
related event you have selected. You will use the information gained from the
interview to help you assume the role of event planner for the Event Planning
Project and complete the related assignments.
The questions on the “Event Coordinator
Interview” handout can be used as a guide as you conduct your interview. Submit
the interview questions and responses to your instructor using a Word document.
Submit a copy of the “Event Participation” handout signed by the event
coordinator with your interview.
Whether you are conducting your interview in
person or via the telephone or some other means of media, please remember that
you are considered a guest. The event coordinator has taken time
out of his or her schedule to honor your request. As a result, please maintain
professional behavior at all times as a representative of Grand Canyon
University (GCU).
If meeting in person, including a teleconference
with camera:
- Dress in professional business attire and be neat in
appearance. Request feedback from others if uncertain about acceptable
attire and appearance befitting the interview.
- Identify exact time and location of the meeting. Plan
to arrive between 10-15 minutes prior to the scheduled start.
- Have supplies available to take notes during the
meeting.
- Be prepared to introduce yourself by name and as a GCU
student.
- Remember to smile and display a positive disposition.
- Be respectful and considerate during the meeting. Turn
cell phone off or leave it behind. Read each question
carefully and be sure to make appropriate eye contact. Allow sufficient
time for a response and be sure not to talk over the person you interview.
Once the interview is completed, thank him/her for his/her time.
If Meeting Via Telephone:
- Make sure you have a quiet place to converse for the
interview. Notify roommates and others that you have a meeting to conduct
for 30-60 minutes.
- Plan to be seated for the telephone call between 10-15
minutes prior to the scheduled start. Have supplies
available to take notes during the meeting.
- Be prepared to introduce yourself by name and as a GCU
student.
- Be respectful and considerate during the meeting.
- Once the interview is completed, thank him/her for
his/her time.
APA Style is not required, but solid academic
writing is expected.
You are not required to submit this assignment
to Turnitin.
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