ENT 435 Module 2 Assignment 1
ENT 435 Module 2 Assignment 1
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ENT 435 Module 2 Assignment 1
The Importance of Innovation Architecture
ENT 435
Details:
In Innovation as Usual: How to Help Your People Bring
Great Ideas to Life (2013), Miller and Wedell-Wedellsborg discuss the
importance of establishing systems within organizations that promote not only
the creativity that results in innovation, but also make it possible for
employees to bring innovative ideas to fruition. Miller and Wedell-Wedellsborg
argue that a leader’s primary job “is not to innovate; it is to become an
innovation architect, creating a work environment that helps . . . people engage
in the key innovation behaviors as part of their daily work” (p. 4). Such a
work environment must be reinforced by innovation architecture—the structures
within an organization that support an innovation, from the brainstorming phase
to final realization. The more well developed the architecture and the simpler
the processes involved, the more likely employees are to be innovators.
For this assignment, you will research the innovation
architecture of at least three companies that are well-known for successfully
supporting a culture of innovation. Write a 1,500-word paper that addresses the
following:
What particular elements of each organization’s
culture, processes, and management systems and styles work well to support
innovation?
Why do you think these organizations have been able to
capitalize on innovation and intrapreneurship while others have not?
Based on what you have learned, what processes and
systems might actually stifle innovation and intrapreneurship?
Imagine yourself as an innovation architect. What
structures or processes would you put in place to foster a culture of
innovation within your own organization?
Include in-text citations to at least four reputable
secondary sources (such as trade journals, academic journals, and professional
or industry websites) in your paper.
Prepare this assignment according to the guidelines
found in the APA Style Guide, located in the Student Success Center. An
abstract is not required.
This assignment uses a grading rubric. Instructors
will be using the rubric to grade the assignment; therefore, students should
review the rubric prior to beginning the assignment to become familiar with the
assignment criteria and expectations for successful completion of the
assignment.
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