HCA 807 Week 2 Assignment Marketing and Segmentation Latest
HCA 807 Week 2 Assignment Marketing and Segmentation Latest
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HCA 807 Week 2 Assignment Marketing and Segmentation
Latest
HCA807
Details:
Over the last half-century, the health care industry
has demonstrated significant movement toward segmentation. This segmentation of
the health care industry has roots in marketing management and has created
health care organizations based around both organizational types and target
market populations. Organizational types may be determined by a variety of
factors and include institutions such as specialty hospitals and urgent care
clinics. Target populations may be determined by behavior, age, medical
condition, or other factors. In this assignment, you will analyze the role of
marketing and segmentation in creating and changing a particular type of health
care organization.
General Requirements:
Use the following information to ensure successful
completion of the assignment:
• Instructors will be using a grading rubric to grade
the assignments. It is recommended that learners review the rubric prior to
beginning the assignment in order to become familiar with the assignment criteria
and expectations for successful completion of the assignment.
• Doctoral learners are required to use APA style for
their writing assignments. The APA Style Guide is located in the Student
Success Center.
• This assignment requires that at least two additional
scholarly research sources related to this topic, and at least one in-text
citation from each source be included.
• You are required to submit this assignment to
Turnitin. Refer to the directions in the Student Success Center. Only Word
documents can be submitted to Turnitin.
Directions:
Write a paper of 1,000-1,250 words that analyzes the
role of marketing and segmentation in creating and changing a particular type
of health care organization. Include the following in your paper:
1. A clear identification and explanation of the type
of health care organization and its target population.
2. An analysis of how marketing and segmentation in
the health care industry have been determining factors in the creation of this
type of organization.
3. An analysis of how this type of organization has
changed under the continued influence of marketing and segmentation in the
health care industry.
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